A website enables you use techniques like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing (EM), and
Social Media Marketing (SMM) to target consumers who are more likely to be interested in your products and services increasing conversion rate and boosting sales.
With SEO, SEM, and SMM you can drive targeted traffic to your website. Combine these with good landing pages and the only direction sales will be going is up. There are also other opportunities offered by the internet to increase sales, but you will never actualise their full potential if you do not have a website.
With a website you can also use emerging and fast growing marketing techniques like Affiliate Marketing and Influencer Marketing to get other people to recommend your products and services online.
These influencers and affiliate marketers can easily recommend your product page or service page driving their fans and followers to it. These could result in massive sale if you play it right.
2. Saves Cost
website also has a cost saving benefit. It saves cost on marketing since you can now target consumers more accurately online and benefit from viral marketing from social media. A website also reduces the cost of educating and informing customers.
You no longer need to spend so much on printed materials as some of your customers can access information from your website. Just update your website and it is accessible to all.
3. Free Viral Marketing
Word of mouth sells. People are more likely to buy stuff if recommended by a friend. Although word of mouth, sales can also occur offline, the internet creates the possibility of speedy viral marketing.
An interesting news about your business or a product you just launched can go viral on social media sites.
Your
business website makes it easier for people to spread information about your business. They can easily share links from your website with their friends and their friends with their friends and so on on BBM, WhatsApp, Facebook, Messenger,
Twitter, LinkedIn, etc. And you do not have to pay for it they are doing it because it is interesting to them.
4. Customer Friendly
website makes your business more customer friendly. Customers deserve to know what is going on in your business like new products, price changes, new offices, changes in contact phone number and email, etc and your website is a good platform to inform and educate customers.
Without a website, customers can’t get up to date information about your business. Imagine a customer not being able to reach you through an old phone number you left in an old ad campaign in a newspaper.
That is very wicked of you. The
customer is king and should not be toyed with.
Build a business website,’ and update it regularly too.
5. Promote Your Contacts
A business website will enable you populate the web with your office addresses and other channels through which customers can reach you.
Consumers who have heard of your business from a friend or from your offline campaigns may want to reach you. Can they? If they cannot reach you, they will most definitely reach your competitor who has made the smart investment on a website.
I hope with these reasons above, if you have no website for your business, you should give it a second thought. If you have any thoughts or opinions as regards the above post, kindly comment below.
